Facebook and Japanese Social Network mixi Set Up Cross-Platform Integration

Posted Oct 29, 2010

Japanese social network mixi, Inc. and Facebook are partnering up. Facebook failed to establish itself as a popular social network in Japan. Facebook and Mixi will be launching a cross-platform feature that will allow Mixi and Facebook users to connect their profiles together.

Links, videos, and photos will be shared between both social networks. ?We built this application using Mixi?s standard APIs available for all developers. Through this application, we hope to simplify connecting and sharing with friends across different social platforms,? stated Facebook spokeswoman Kumiko Hidaka.

While this is not an official partnership between the two companies, Facebook is taking advantage of APIs developed by Mixi. Mixi has about 21 million registered users in Japan. Facebook launched in Japan around 2008, but they do not disclose how many users they have there.

[Wall Street Journal]