Earlier this month, I wrote about how it was rumored that Facebook was launching a new gift social service. Facebook Gifts is now official. Now you will be able to order gifts for people directly through Facebook. This feature complements the birthday reminder feature that appears in News Feeds and Events.
Facebook acquired a company called Karma in May, which was a social gifting app company. Facebook is working with over 100 retailers on this feature including Starbucks.
Facebook Gifts could be a large source for monetizing in an additional way for the company. Friends can be notified when a gift is delivered. [Facebook News]