Facebook application Dogbook started about a couple of years ago. The point of Dogbook is for dog owners on Facebook to connect with each other. Features include the ability to upload dog photos and meet up with other dog owners to go for walks.
Complementing Dogbook is another service called Catbook. Both services were started by Canadian Geoffrey Roche and his son Alex. Recently Dogbook hit over 800,000 bios of dogs. Advertisers on Dogbook includes Purina.
Check out the video below of FOX News talking about the service. It looked like they had a ball doing it: