Facebook Confirms That Your Posts Can Be Used For Ads

Posted Nov 16, 2013

Facebook has made changes to their privacy policy that confirms what a user posts on the social network website can be used as advertisements.  The change in the privacy policy states that by having an account on the social network, users are allowing them to use postings and other personal information for advertising.

Teenagers are no exception to these policies.  Facebook recently faced criticism for their ad policies.  The Federal Trade Commission (FTC) previously investigated Facebook over their plans.  Facebook said that these new changes are not drastic in terms of privacy for teenagers.  Facebook’s Sponsored Stories can rebroadcast user posts that praises the relevant product to their friends. This type of advertising is appealing because people trust recommendations from their friends.

Below is an example that Facebook’s Chief Privacy Officer Erin Egan gave in a blog post:

As you can see, in this example, Krishna has ?liked? the Sweet Stop. Once he liked it, his friends were eligible to see that ?like? elsewhere on Facebook ? for example, on his timeline, in their News Feed, or through Graph Search. Above, we paired his ?like? with a Sweet Stop ad, and then showed it to some of those same friends.

Here?s how it works:

– The social context we display alongside ads, like the example above, are based on the actions you take on Facebook such as liking a Page or checking into a location.

– So when we show an ad for the Sweet Stop, we may simply let Krishna?s friends know that he ?likes? it. That?s all that is happening in the example above.

– We absolutely respect your privacy settings on these types of ads ? and limit who can see them ? based on who you allow to see your ?likes.? For example, if Krishna only allowed family members to see that he ?liked? Sweet Stop ?then only his family members could see this ad paired with the ?like? story.

– So, at the end of the day, Krishna ? and you ? have control over the information sharing on this type of ad. You can also control this by opting out of social advertising. If you want to learn more about the controls you have, please visit Advertising on Facebook.