Facebook showcased a redesign last year that featured large pictures. Facebook decided not to launch the new redesign for a specific reason. The reason was because many of Facebook’s users have old computers, according to Facebook product designer Julie Zhuo.
Here is what Zhou wrote in a blog post:
“It turns out, while I (and maybe you as well) have sharp, stunning super high-resolution 27-inch monitors, many more people in the world do not. Low-res, small screens are more common across the world than hi-res Apple or Dell monitors. And the old design we tested didn’t work very well on a 10-inch Netbook. A single story might not even fit on the viewport. Not to mention, many people who access the website every day only use Facebook through their PC?no mobile phones or tablets. Scrolling by clicking or dragging the browser scrollbar is still commonly done because not everyone has trackpads or scroll wheels. If more scrolling is required because every story is taller, or navigation requires greater mouse movement because it’s further away, then the site becomes harder to use. These people may not be early adopters or use the same hardware we do, but the quality of their experience matters just as much.”
Zhou said that the redesign would have been better for advertising revenues in some cases. But Facebook decided against it because many of its users have low-resolution monitors.