Facebook announced today that the Facebook For Every Phone native application has been downloaded 100 million times. The Facebook For Every Phone is an app that is used primarily in developing countries like India, the Philippines, and Indonesia, where feature phones are used a lot more than smartphones. In several countries, features phones may be a user’s main or only source for using the Internet.
Facebook is hitting around 751 million monthly active users on mobile devices per month as of March 31, 2013, which is a 54% increase year-over-year.
“Ultimately, Facebook for Every Phone is a fast and easy-to-use native app that works on more than 3,000 different types of feature phones from almost every handset manufacturer that exists today. These devices can cost as little as 20 US dollars,” stated Facebook Growth Manager Ran Makavy. “The app is a comprehensive Facebook experience and feels more like a smartphone app. It includes Facebook?s most popular features, such as News Feed, Messenger and Photos, and provides a complete experience for first-time users, including the ability to create a new account and find friends.”
The Facebook For Every Phone app uses less data than other Java applications and mobile websites. Facebook also has deals in place with mobile operators around the world for free or discounted data access to Facebook For Every Phone, according to TechCrunch. Facebook For Every Phone was built using technology developed by Snaptu, a company that Facebook bought two years ago.