Facebook To Start Recognizing Hashtags

Posted Jun 12, 2013

Facebook will soon start recognizing hashtags.  Hashtags are one of the most popular features on Twitter and serves as a monetization source.  Many leading brands buy sponsored hashtags from Twitter as part of one-day campaigns.  Facebook said today that the feature will roll out across the social network.  Users and advertisers will be able to utilize the feature to highlight events and topics.

Hashtags appear when using the # symbol.  An example of a way that the NBA uses hashtags is #NBAPlayoffs.  Users that click on that hashtag can chat about what they think about their favorite teams and rivals that are in the NBA Playoffs.  “LeBron’s dunk was nuts!  #NBAPlayoffs” is an example of how to use hashtags.

“Between 88 and 100 million Americans log in to Facebook every night during prime time TV hours, which represents a significant opportunity for broadcasters, advertisers and our other partners,” stated Facebook director of platform partnerships and operations Justin Osofsky.   One recent episode of the Game of Thrones series on HBO generated around 1.5 million mentions on Facebook.

Facebook said that their service lacked a simple way to see the larger view of what is happening and what people are talking about.  Hashtags are going to be rolling out to around 20% of users today and there will be a global launch in the next few weeks.

We first wrote about how Facebook would be starting a hashtag system back in March.  Hashtags are a very popular feature on Facebook subsidiary and photo social network, Instagram.