Facebook Hits 150 Million Active Users (2.2% of World Population)

Posted Jan 7, 2009

It took Facebook about 4 months to grow about 50 million users.  They went from 100 million active users at the end of August to 150 million users as of today.  Not too shabby!  But I am not surprised by this figure considering Facebook is the #5 website in the world (Alexa).    About half of the 150 million number is using the social network every single day.  Facebook hosts well over 4 billion photos.

Facebook has about $516 million in funding, but is facing the challenge of monetizing their large user base.  This is one thing MySpace has figured out by leveraging advertising on their homepage.  The banners and pay-per-click text ads aren’t as useful on social networks as they are on search engines.

The 150 million active users include “people in every continent?even Antarctica. If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria,” stated Facebook CEO Mark Zuckerberg.  The world population is about 6.7 billion of which 2% of that is on Facebook.  Given the current growth rate of technology, I wouldn’t be surprised if Facebook has 10% of the world population in the next 5 years.  Capitalize on that, advertisers!