Facebook Inc (FB) backtracks on Moves data privacy

Posted May 6, 2014

Facebook Inc (NASDAQ:FB) acquired a fitness app company called Moves a few weeks ago. The Moves app was created by a small Finland-based activity tracking startup called ProtoGeo. This acquisition gives Facebook the opportunity to compete against other fitness technology apps like FitBit and Runkeeper.

After the acquisition, Moves said that its users would not have to worry about Facebook accessing their personal data. That promise ended up being short-lived.

Moves has quietly revised its privacy policy so that it can share data with Facebook — it has only been 11 days since the acquisition. This should not come as a surprise though. Facebook is known for collecting data to serve ads throughout its apps, including acquired mobile companies like Instagram.

The unfortunate news is that Moves made a false promise to users rather than telling the truth upfront. According to BuzzFeed, Moves’ old privacy policy points out that the company will alert users to changes in the policy through e-mail or the company Twitter account, but this has not happened yet.