Facebook Inc (NASDAQ:FB) has hired Liz Heron from The Wall Street Journal. Heron will be working on partnerships between news and media organizations and the social network. Heron previously worked at The New York Times and The Wall Street Journal where she worked on social media efforts. Here is what Liz wrote in Facebook post:
Friends, Facebookers, I have some personal news to share:
I’m thrilled to announce that I’m taking a new job at Facebook centered around the news. In this new role, I’ll have the opportunity to work directly on how Facebook partners with journalists and media organizations, at a time when Facebook is putting a big emphasis on news and mobile, two things close to my professional heart. From The Washington Post to NYTimes to my current job at WSJ, I’ve been working in journalism for a long time, and seen social media and the web transform it completely. It will be fascinating for me to approach news-gathering and storytelling from a new vantage point.
Facebook is this incredible, vast database of human experience, as my friend Allison likes to say. There’s so much news to be found here, sources to be developed, meaningful communities for journalists to build and experiments to be tried. Journalists — feel free to hit me up with your ideas!
To my friends and colleagues at The Wall Street Journal: Your journalism makes everyone smarter, more informed (and often wittier too). Thank you for an incredible two years. To my team in particular: From Superstorm Sandy to the 2012 elections to major tech IPOS to the Boston bombing, we made social media sourcing/verification and reader participation a key part of our news report. We made huge strides in shareable visual storytelling, built a global social media presence, experimented with news start-ups and raised the profile of mobile journalism around our newsroom. You’re amazing. Keep it up.