Facebook Inc (FB) is testing a ‘buy’ button ad format

Posted Jul 18, 2014

Facebook Inc (NASDAQ:FB) is testing out an ad format that will be useful for businesses. This could help drive sales through the News Feed and on Facebook Pages.

“With this feature, people on desktop or mobile can click the ‘Buy’ call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook,” said Facebook in a statement.

Facebook said earlier this year that it was planning to launch more call-to-action options for markets, including a Shop Now button.