Facebook Inc (NASDAQ:FB) is going to show you more video ads in your News Feed if you happen to “like” them. Facebook said that video views doubled in the last six months. Facebook will downplay video for users that do not have an interest in them.
“People who tend to watch more video in News Feed should expect to see more videos near the top of their Feed,” said Facebook in a blog post today. “Conversely, people who tend to skip over videos without watching them should expect to see fewer videos.”
The interest is determined by how long a person viewed a video as well. The ranking changes only apply to video that is created in Facebook and does not apply to outside content shared from YouTube and Vimeo.
When video is uploaded to Facebook, the audio turns on and the screen expands when a user clicks on it. Facebook counts auto play videos as viewed when a user scrolls over them and hovers there.