Facebook Inc (FB) signs $500M deal with Publicis Groupe

Posted May 19, 2014

Facebook Inc (NASDAQ:FB) has signed a $500 million multi-year deal with Publicis Groupe, according to AdAge. As part of the deal, Publicis would have access to Facebook user data. This would allow the ad company the ability to gauge performance on Facebook. The deal will be managed by all of the group’s agencies in North America following a global roll out.