Facebook Inc (NASDAQ:FB) has hit 100 million active users in India, which is the company’s second largest after the United States. “We crossed the landmark on March 31,” stated Facebook’s VP of growth & analytics Javier Olivan in an interview with Economic Times.
Mobile devices have really driven the growth of Facebook in India. Facebook set up its first India office in 2010 in Hyderabad. Facebook had 8 million users in India at that time. According to Facebook, 84 million of its 100 million users in India accesses the social network through mobile devices.
The United States is Facebook’s largest market with around 183 million active users. However, India could eventually become Facebook’s largest market due to the rapid adoption of mobile devices in the country.
Facebook is also working on an initiative called Internet.org. Internet.org is a partnership between Facebook and six mobile technology companies to provide affordable Internet access to people that are not connected to the Internet. Facebook is working with telecommunication companies to increase data adoption among users in emerging markets.