Facebook has announced today that they are adding a way to reply to individual comments in a discussion thread stemming from links, status messages, photo comments, etc. This feature makes discussions easier to manage and lessens the clutter The responses will be posted on the original comment as well. The most active and popular comments will be brought up to the top of the posts.
“You and your readers will have the ability to reply directly to comments left on your Page content and start conversation threads, which will make it easier for you to interact directly with individual readers and keep relevant conversations connected,” stated Facebook journalism program manager Vadim Lavrusik in a blog post. “Also, the most active and engaging conversations among your readers will be surfaced at the top of your posts ensuring that people who visit your Page will see the best conversations.”
As of right now, the threaded replies will be added to profiles that have over 10,000 followers and the op-in for brand Pages will take place until July 10, 2013. Below is a screenshot of what the reply feature will look like: