Facebook is enhancing its News Feed once again so that third party applications will not be able to clutter it up as much anymore. Some of the culprits that may see a hit include Instagram, Spotify, and Pinterest.
We first saw the introduction of the action posts in 2012 when the Facebook Open Graph was launched. The Washington Post was one of the launch partners and posted stories that users read. Today Spotify, Nike, and Pinterest post actions in the Facebook Ticket and News Feed when a user listens to a Spotify song, pins something to a Pinterest board, or completes a run with Nike+.
“Over the past year, the number of implicitly shared stories in News Feed has naturally declined. This decline is correlated with how often people mark app posts as spam, which dropped by 75% over the same period,” stated Facebook’s Ben Yang in a blog post.