Facebook is going to make it easier for advertisers to buy mobile only “Sponsored Stories” ads by adding them to the list of services that they can purchase without going through the company sales team. These types of ads appear only on the news feeds of users accessing the social network from their smartphones and tablets. The ads can now be bought by using Facebook’s ads API and Power Editor.
“Facebook is always looking for ways to improve products and has responded to requests from marketers to control the placement of their sponsored stories,” said Facebook in a statement. “As companies are promoting services more frequently on mobile, this option gives them the opportunity to focus on specific placements that will impact them most directly.” After Facebook went public, investors and analysts were questioning Facebook’s ability to make money from mobile devices.