Facebook Mobile Ads Have A Higher CTR Than On The Desktop

Posted Jun 20, 2012

Facebook’s mobile ads are doing very well for Facebook compared to desktop ads. According to data from TBG Digital, the click-through-rate of ads served on mobile devices was 1.14% versus the 0.588% that was clicked through on the desktop. TBG Digital analyzed 278,389,453 ad impressions. Facebook even earns more per click too. They earn $0.86 on mobile devices compared to $0.63 on the desktop. Facebook is working on expanding their mobile ads to include location-based ads.