Facebook tweaks News Feed algorithm to favor text updates from users

Posted Jan 21, 2014

Facebook is tweaking their News Feed algorithm so that it will favor text status updates from users over brands. Text status updates from Pages will be labeled as having less importance.

“This will help us show people more content they want to see,” stated Facebook product manager Chris Turitzin. “Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.”

It turns out that Facebook users respond better to text posts from users than they do from Pages.

Brands are not happy with this move, but Facebook is recommending that companies share links by using the link-share feature rather than embedding the link in a status update.



[Source: Facebook Blog]