Facebook Plans a Feed Full of Ads

Posted Aug 4, 2011

Facebook is planning to force unavoidable ads into users’ news feeds, without an option to hide them. The Wall Street Journal reports that Facebook plans to unfilter the feed, which will alleviate what one ad exec calls “wasted potential” but most users would call uncluttered social networking. Facebook has created the Online Campaign Rating System with Nielsen to use demographic information to create more targeted ads. There is no information on when exactly this change will occur. [WSJ via The Atlantic Wire]