Over the weekend, Facebook Director of Product Blake Ross led an initiative to build a browser bookmarklet called “Don’t Be Evil.” Ross built the bookmarklet to rewrite Google’s personalized search results to include content from other social networks like Twitter, Facebook, Tumblr, and MySpace rather than just Google+. The engineers also launched a website for the tool and called it Focus On The User.
The bookmarklet works on Chrome, Firefox, and Safari and it was made open-source. To get the bookmarklet go to the FocusOnTheUser.org website and click on “Try a More Relevant Google.” The bookmarklet searches for social profiles from the first 10 pages of the Google results for that person. So if a person has a Tumblr, Google+, Facebook, Twitter, and MySpace profile on page 1 of their name, all of those links will be added to the sidebar. This way there isn’t a bias towards the social networks maintained by the creators of the bookmarklet. Google+ is not being excluded even though they are being viewed as “evil” by other companies for putting a bias towards their own social network with their new layout.
Below is a video demo of how it works: