Facebook plans to announce today a redesigned news feed at its Menlo Park HQ. Facebook hopes that the updated news feed will both enhance user engagement and increase advertising dollar.
The Facebook news feed was first announced on September of 2006 to the dissatisfaction of millions of its users. Its privacy controls were weak and it was cluttered with meaningless information. In response to the criticism, Facebook enhanced its privacy settings. In time, the news feed became an integral part of the Facebook experience.
Facebook uses an algorithm called EdgeRank to determine what activities should be displayed on a user’s news feed. EdgeRank will likely play a large role in the enhanced news feed.