Facebook To Pull Back On Passively Sharing Apps

Posted Sep 21, 2012

Yesterday Facebook’s Manager of Media Partnerships Andy Mitchell had told a panel of journalists that the social network will move away from “passive sharing” apps such as the ones released by The Washington Post, the Wall Street Journal, and Socialcam, which shares the activity of their users on the Facebook News Feed.

Passive sharing apps were off to a great start, but eventually all of them hit a drop-off in active users.  We do not know if Facebook will ban frictionless news apps for good, but we do know that Facebook is working with those companies to build other social functionality rather than just a social reader.

Below is a statement that Facebook spokesperson Malorie Lucich sent to BuzzFeed:

As with any new product, we’ve learned more about the user and partner experience for social readers since launch. We’re continuing to work with publishers to build social readers, and other social functionality, into their sites while encouraging activity more similar to that of the share and Like buttons, and providing clear controls such as the new Shared Activity plugin.

We’re committed to making media sites more social, while balancing the best way of driving distribution for these sites and helping people discover great content through friends.