Family-Based Social Network MyHeritage Acquires FamilyLink

Posted Nov 22, 2011

MyHeritage is an Israeli family-based social networking company that has acquired FamilyLink. FamilyLink is the parent company behind family history content websites and The financial details are undisclosed. This is MyHeritage’s seventh and largest acquisition since 2007.

MyHeritage helps people discover who they are related to and helps them maintain connections. MyHeritage uses Smart Matching technology to match info with other family trees and data that people entered in to the website to find relatives and their family history.

MyHeritage allows families to create their own family website with pictures, videos, events, family trees, and the ability to find ancestors. MyHeritage has received funding from Accel and Index Ventures. MyHeritage has 60 million users across 38 languages. There are 900 million profiles and 21 million family trees on the MyHeritage website. and was founded in 2006. The two websites have a huge database of historical content. The websites covers several billion individuals within the census and uses archives from historical newspapers. MyHeritage will now have their first U.S. based office in Utah, which is the home of CEO Paul Brockbank will become the MyHeritage advisory board. founder Paul Allen will not be a part of the merger with MyHeritage. Allen is also known for being a co-founder of