This morning First Direct bank in the United Kingdom sent a direct message to their Twitter followers that said “Hey, I?ve been having better sex and longer with this here,” followed by a link to an external website. Shortly after that tweet was sent out, First Direct resumed control of their account and followed up with a message that said “Hi all, I?m sure you can tell, but we were hacked last night – please disregard any inappropriate tweets that purport to come from us!”
There were numerous panic messages from First Direct account that followed:
– ?Re. previous Tweet I just want to clarify that only our Twitter account has been hacked!!! We?ve changed our password so all should be well.?
– ?no password issues, it was a link in a DM. No customer / personal data has been compromised. Sorry for any offense caused.?
First Direct is one of the only banks in the United Kingdom to embrace Twitter in an effort to maintain good customer service. While using social networking to interact with customers can be very beneficial, it also has risks. [ZDNet]