First30Days Helps Itself To $5 Million To Provide Self-Help Content

Posted Feb 12, 2008

Making lifestyle decisions can be difficult sometimes.  On the homepage of the First30Days, the changes that the site asks whether you have made includes Finding Romance, Finding Your Dream Job, Going Green, Living Healthier, Being Pregnant, and Having More Money.  In First30Days’ case, they would need to embrace change for Having More Money since they raised $5 million from angel investors and Hearst Interactive Media.

The site contains articles, not How-To guides which is unique for a self-help site.  Interviews on the site include Steve “Woz” Wozniak and George Foreman.  Ariane de Bonvoisin, former MD of Time Warner Digital Media Venture Fund started First30Days and is currently the CEO.  The management team is pretty large, at about 17 board members.

“Change is certainly the buzz word so far in 2008, but itâ??s so much more than just the focus of the election. Itâ??s the one thing guaranteed in life. The mission of our company and what our team has been passionately building is a place that makes any change easierâ??be it big, small, personal, professional, social, or even global. The launch of is the first big step toward achieving this goal,” stated Bonvoisin.

First30Days is based in the Flatiron district of New York City.