Flip Video Camera Inventor Now Building Grilled Cheese Sandwich Business

Posted Jun 1, 2011

Flip video camera inventor Jonathan Kaplan saw his product get killed off by Cisco Systems after acquiring the company. Now he is working on a totally unrelated business. Kaplan has started a business called The Melt.

The Melt allows you to buy a grilled cheese sandwich through smartphone. You will be sent a QR code to swipe in the store when you are ready to pick it up. The sandwiches will be ready within 60 seconds. Sandwiches will sell for $5 or $8 with soup.

Sequoia Capital has invested in Kaplan’s new grilled cheese business. He is planning on starting over 500 Melt locations in the next 4 years. Each store will cost roughly between $500,000 and $1 million.