Ford reportedly dropping Microsoft in favor of BlackBerry

Posted Feb 23, 2014

There are reports that Ford Motor Company (NYSE:F) is going to drop Microsoft Corporation (NASDAQ:MSFT) for the Sync system. Ford would be using the BlackBerry Ltd (NASDAQ:BBRY) QNX system.

By using QNX, Ford would save money because it would cost less than licensing Microsoft technology. Using QNX would also improve the flexibility and speed of the next Sync system, according to Bloomberg sources. Ford has over 7 million vehicles that use Sync with Microsoft’s voice-activated software to make phone calls and playing music.

Ford has had to deal with a slump in surveys by J.D. Power & Associates along with Consumer Reports due to malfunctioning technology systems and touch screens. The quality of the vehicles have been “mixed” in each of the past three years.

The Ford and Lincoln brands were ranked at number 26 and 27 out of 28 brands in Consumer Reports’ annual auto-reliability survey that was released in October. BlackBerry QNX Software Systems are used in cars that were made by Volkswagen’s Audi division and BMW. BlackBerry acquired QNX Software Systems for $200 million in 2010.