Ford Motor Company is making NASCAR history this month by having the all-new Focus Electric becoming the first all-electric pace car to ever lead the field for a NASCAR Sprint Cup Series race at the Richmond 400. The all-new Focus Electric will perform all pace care duties at the Richmond International Raceway on April 28th.
“Ford research shows the majority of Americans would consider buying an electrified vehicle but do not yet understand the different technologies,” stated Ford president of The Americas Mark Fields. “Highlighting the Focus Electric as a pace car is a fun way to educate consumers about the kinds of benefits our electrified vehicles deliver and show people our commitment to provide Ford customers the power of choice for leading fuel economy in the vehicle that best meets their needs ? from EcoBoost-powered gasoline vehicles and hybrids to plug-in hybrids and full electrics.”
Ford was the first manufacturer to compete with a four-door sedan in NASCAR in 1998. Ford was also the first to use a hybrid to start a NASCAR event when the Fusion Hybrid served as pace car for the Ford 400 at Homestead-Miami Speedway in 2008.