Ford Is Pushing For An 11% Share Of The Electric and Hybrid Market In The U.S.

Posted Nov 30, 2012

Ford Motor Company is catching up to Toyota’s dominance in the U.S. hybrid market.  Ford said that they are expecting to hit 11% of the U.S. market for hybrid, plug-in hybrid, and battery electric vehicles this year.

Currently Ford has 5.2% of the market in the U.S.  The Toyota Prius is one of the most popular hybrid cars in the world and Toyota has around 70.4% of the EV market as of the first 10 months of the year.

General Motors has around 12.5% of the market right now.  In October, Toyota’s market share for EVs dropped to around 60.9% and Ford had around 11.8% according to

“Toyota has been a strong reputable player for so long,” stated Ford’s electrification marketing manager Michael O’Brien in an interview with “We’re not first to market, but in many attributes we believe (Ford’s) products are best to market.”

The Ford C-Max lineup is a direct competitor of the Toyota Prius.  And the Ford Fusion Hybrid was named the “Green Car Of The Year” this week.

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