Ford Motor Company (F) announces new Edge SUV for over 100 markets

Posted Jun 25, 2014

Ford Motor Company (NYSE:F) has launched a redesigned version of the Edge mid-sized SUV, which will be sold in over 100 markets worldwide. The new Edge SUV has a new look and improved technology to increase fuel economy, safety, and keeps drivers connected.

The Edge is going for sale early next year at a price that is yet to be announced. The current version of the vehicle starts at $28,100. The Ford SUV marketshare more than quadrupled to 4.5%.

The Edge is outselling the Nissan Murano by three to one this year. Ford sold 51,368 Edges this year in the U.S., which is less than half of the 127,780 Escape deliveries, according to automotive solutions company Autodata.

The new Edge is has a new athletic look and technology like adaptive steering, which reduces how much the driver has to turn the steering wheel at slow speeds, which makes parking easier.

The Edge also increases fuel economy by creating “air curtains” along the car to improve aerodynamics at high speeds. The Edge will be offered with 3 engine choices, including two turbocharged versions that boosts power and fuel economy.

Ford added a high-end Titanium trim level, which is a fully loaded model at the top end of the price spectrum. 

[Source: Bloomberg]