Ford Motor Company (F) C-Max Sales Up 12% Despite MPG Revision

Posted Sep 8, 2013

Ford Motor Company (NYSE:F) recently lowered the estimated fuel economy of the C-Max hybrid-only vehicle.  This has not really affected the demand of the vehicle though since they have been seeing steady sales.  Ford has no plans to change the C-Max marketing despite the lower MPG rating, according to the auto company’s global marketing chief Jim Farley.

“We still have the leadership claim over the Prius V,” stated Farley.  The C-Max has a rating of a combined 43MPG while the Prius V has 42MPG.

“We don’t see any reason to change,” he added. “The customer reaction has been great. We’re going to have another great C-Max month.”

Ford reported 3,032 C-Max sales for August, which is up 12% from July.

Last month, Ford revised the C-Max EPA fuel economy from a combined 47MPG to 43MPG.  Ford ended up paying customers $550 to people who bought the C-Max Hybrid and $325 to customers who leased it.

Related Article:
– Ford Motor Company (F) To Lower Fuel Economy Rating On The C-Max Hybrid