Ford Motor Company (F) To Aggressively Push Start-Stop Technology

Posted Nov 21, 2013

Ford Motor Company (NYSE:F) wants to become a leader in fuel economy and they are working on expanding their start-stop feature to all of their major-selling vehicles.  Ford’s executives made the announcement about their start-stop plans when introducing the Edge Concept crossover on Wednesday.

“We’re going to be aggressive rolling it out,” stated Ford global product development chief Raj Nair.  Nair did not specify how quickly they will roll out start-stop across their vehicles.  However, we can assume that it will be placed in the Ford F-150 pickup trucks as one of their first vehicles.  Chrysler’s Ram pickup trucks have a similar feature already integrated called Stop Start.

What does the start-stop system do?  When the vehicle is at a stand-still moment like at a red light, the engine stops running and then starts up again when a sensor detects the driver’s foot is coming off of the brakes.

Nair pointed out that this would not be difficult to install on their systems on Ford’s current car and light-truck models.  The start-stop feature launched in the 2013 Ford Fusion and it is the only vehicle in Ford’s line-up of cars and trucks.  The feature is a $295 option on Fusions that are equipped with the Ford 1.6 liter EcoBoost engine.  This could potentially save customers around $1,100 in fuel over five years.

[Source: AutoNews]