FOX Twitter Experiment FAIL!

Posted Sep 5, 2009

Late last month, I wrote about how FOX plans to place Twitter messages on the re-runs of Glee and Fringe. I wrote that it was a good idea, but it turns out that whoever designed the appearance of the Twitter responses and messages for the TV show did a terrible job.

The Twitter messages controlled a large chunk of the screen real estate and even covered the faces of some of the characters. On the forums over at MonstersAndCritics.com, an anoynmous commenter wrote that the Twitter pop-ups was the “most annoying thing I have ever seen.” Another commenter wrote “take it off the screen so we can see the show.”

What I would have done differently if I was in charge of this experiment was to make a scrolling ticker at the bottom of the screen. Having pop-ups over the characters faces does not do any good for Twitter or the show itself.