Fresh Prince Invests Into PluggedIn

Posted Apr 16, 2008

If you grew up in my generation, I’m sure you have the lyrics memorized to The Fresh Prince of Bel-Air intro theme song or know how to do Carlton’s dance to Tom Jones’ It’s Not Unusual.  Speaking of the Fresh Prince, Will Smith owns a company called Overbrook Entertainment which has just invested $2 million into a music video startup company called PluggedIn with several investors.

PluggedIn has deals in place with EMI, SonyBMG, and Universal.  PluggedIn plans on launching with over 10,000 HD quality music videos.  Eat that, YouTube.  PluggedIn has a partnership with Move Networks, a high definition video company that also raised funding recently.  PluggedIn plans on taking these music videos and building a community around it through fans of the artist.  

PluggedIn was started by Brett O’Brien, Kevin Welk, and Jeff Somers.  O’Brien sold a company to AOL called Xdrive, Welk is the CEO of Sugar Hill Records, and Somers is a former executive of Zillow and

Overbrook Entertainment’s clients include Caleeb Pinkett, Jaden Smith, Jada Pinkett Smith, Jennifer Hudson, Robin Thicke, Will Smith, Willow Smith, Paula Patton, and Jennifer Hudson.

Information Source:
[1] paidContent: Will Smith And Others Invest About $2 Million In Music Video Startup PluggedIn by Rafat Ali