FTC Approves Google’s Acquisition of AdMob

Posted May 21, 2010

Google Inc. (NASDAQ:GOOG) has been given the greenlight by the FTC to acquire AdMob, the company founded by Omar Hamoui. AdMob is a mobile advertising company that provides a platform and advertising inventory for iPhone and Android applications. “Throughout the FTC?s review process, it?s been clear that mobile advertising is growing rapidly. As mobile phone usage increases, growth in mobile advertising is only going to accelerate. This benefits mobile developers and publishers who will get better advertising solutions, marketers who will find new ways to reach consumers, and users who will get better ads and more free content,” stated Google VP of Product Management Susan Wojcicki. Apple’s acquisition of Quattro Wireless most likely helped Google’s case. [Google Blog]