Fujitsu To Bring Raku Raku Smartphone To The U.S. and Europe

Posted Dec 29, 2012

I remember that when I first bought an iPhone, it was a little tricky to learn.  It was rather challenging teaching my parents how the device works.  My grandparents do not have a smartphone, but I could imagine that it would even harder for them to learn how to use one.  Earlier this summer, Fujitsu wanted to solve this problem by releasing the Raku Raku smartphone.  This smartphone was optimized specifically for senior citizens.  Fujitsu launched the device on NTT Docomo in Japan first and now they are planning to launch the Raku Raku in the U.S. and Europe.

Fujitsu president Masami Yamamoto officially made the announcement in an interview with several media companies.  He said that the Raku Raku will be modified for different overseas markets.   He believes that the “Japanese market has already hit a peak” so they have to “sell devices overseas” to increase their sales numbers.

The Raku Raku has large icons to indicate what each application does.  The icons change colors when being tapped on so that the user knows that it was pressed.  The Raku Raku has a 4-inch display with a 480×800 resolution, an 8.1-megapixel rear camera, a 3.2-megapixel front camera, and is being sold in pink/navy/gold.