Gather.com, a news website run by freelancers has raised $2.4 million in funding. Every month, Gather.com freelancers write over 8,000 articles. They receive about 7 million visitors per month. The company plans to use the funding to create an on-demand platform for publishers in a model that is similar to Demand Media. Gather currently works with writers that submit content and share revenue based on pageviews and engagement.
Gather.com CEO Tom Gerace said that they plan on using the funding to build a platform for automating the workflow for writers. The platform would automatically determine how successful the articles are. This is Gather’s Series E financing round and the investors include Jim Manzi, Allen & Co., Progress Ventures, and Nick McShane.