General Motors Company (NYSE:GM) is bringing back one of its former public relations executives out of retirement to advise the company on the ignition switch recall that has become one of the largest crisis for the company since going bankrupt: Steve Harris. Harris retired in October 2009 after a three-year stint as VP of communications. Harris is returning after GM’s VP of communications Selim Bingol resigned last month.
?We continue to draw from a variety of expertise to help guide our response to the ignition switch recall,? said GM spokesman Greg Martin in a statement. ?Steve Harris? deep background with GM and proven experience will be of great help to us during this period of time.?
Harris, 67, will work at GM for a “limited time.” Harris worked at GM’s communications division between 1999 and 2003. During GM’s financial crisis, he returned to GM in 2006 due to a request from then-CEO Rick Wagoner.
General Motors recently hired crisis communications expert Jeff Eller to help devise a public relations strategy during the recall.