General Motors Launches A Blog & Social Network For Saturn, ImSaturn

Posted Apr 15, 2008

General Motors Corporation (NYSE:GM) has a blog written by Bob Lutz, Vice Chairman of the car company.  Lutz’s blog is called FastLane.  FastLane became so popular that Saturn, a General Motors subsidiary decided to create a blog and social network of their own called ImSaturn.  

“I plan to post there periodically, along with many Saturn team members.” stated Jill Lajdziak, General Manager of Saturn.  “You’ll find news about Saturn and see photos and videos you haven’t seen anywhere else.”

ImSaturn has a site for Astra enthusiasts, 200,000 miles+ group, a forum for Ion owners, a Tunes Club.  Of the users that register, the first 400 will receive a free t-shirt.  There is also a blog written by Saturn employees about what it is like working for the car company.  Fellow Michigan State alumnus, Eric Cochran wrote an article about his first day on the Saturn Marketing Team entitled, “My First Big Person Job.”

Through ImSaturn, users can create their own Saturn blogs and upload photos/videos.  Saturn Corporation is headquartered in Detroit, Mich.