GetGlue is a mobile social networking company that has raised $12 million in a new round of funding led by Rho Ventures. Existing investors Time Warner, RRE Ventures, and Union Square Ventures also participated in this round of funding. GetGlue previously raised $6 million in November 2010. GetGlue launched in 2008 and has been constantly evolving. Currently GetGlue is a “check-in” application for TV shows, books, movies, etc. Users can interact with other people that are reading, watching, thinking about the same thing.
GetGlue is available through the web, iOS devices, and Android devices. Over 30 major media companies user GetGlue through their API to integrate the network’s user activity through their own websites and apps. These networks include Showtime, HBO, DirecTV, and FOX.
GetGlue currently has 2 million users, which is up from 750,000 from about a year ago. By about the end of the year, the company hit about 100 million check-ins. In order to reduce the noise of profane and short comments, the company integration a curation feature using natural language processing to filter. Engagement levels had climbed by about 50% since then.
GetGlue founder and CEO Alex Iskold said that they plan on using the funding for product development. The company will be launching updated apps for the iPad, Android, and Kindle Fire this year.