GiftCards.com, one of the top gift card websites, has acquired a startup called Giftly. The terms of the acquisition was undisclosed. Based in San Francisco, California, Giftly lets users send gift credits to recipients based on their location when redeeming a gift rather than issuing plastic cards.
“Digital and mobile gifting is the future of the industry and we have invested heavily in patenting technologies in this space” stated GiftCards.com CEO Jason Wolfe. “The Giftly acquisition is a logical and exciting step into building the industry’s future with an established partner in the fast-growing m-commerce space.”
GiftCards.com was founded in 1999 and has a strong position in the plastic and digital card space. Giftly will be integrated into the GiftCards.com organization, but will maintain their presence in San Francisco. Prior to the acquisition, Giftly raised $2.8 million in funding from Baseline Ventures, SoftTech VC, Floodgate, Thrive Capital, and David Tisch.