Gigya is a startup that helps brands maintain social media data. The company has raised $25 million in a new round of funding led by Greenspring Associates with participation from existing investors Benchmark Capital, Mayfield Fund, DAG Ventures and Advance Publications. Gigya has raised a total of $70 million. The new round of funding would be used for additional hiring. The company plans to hit over 300 employees by 2014. Funding will also be used for scaling and infrastructure enhancements.