General Motors Company (GM) To Advertise On The Super Bowl Again

Posted Aug 24, 2013

General Motors Company (NYSE:GM) will be advertising at this year’s Super Bowl again.  The auto company will be advertising at the Super Bowl again because the game falls around the same time that several new models will be introduced.  This will be the first outdoor cold-weather Super Bowl and it will air on Fox.

In May 2012, General Motors Company (NYSE:GM) said that they would no longer advertise with the National Football League’s championship game because they believed that the price increase from the CBS network was too steep.  GM said that they could not justify spending over $4 million for a 30-second TV ad.

About a year ago, General Motors Company (NYSE:GM) fired marketing director Joel Ewanick for signing a large advertising contract with British soccer company Manchester United.

Yesterday, General Motors Company (NYSE:GM) said that they will be advertising during the Super Bowl game on February 2nd, which is taking place at the MetLife Stadium in East Rutherford, New Jersey.  Chevrolet will be launching several new models in the middle of this year up until the end of next year, including the Chevrolet Silverado.  The Silverado is the company’s top-selling vehicle and they make a profit of around $10,000 per truck.  The Super Bowl is a highly targeted demographic as most of the viewers are male, many of them being typical pickup truck buyers.

This past year’s Super Bowl was the third most watched program in TV history.  Around 108.4 million people tuned in to watch the Baltimore Ravens beat the San Francisco 49ers 34-41, largely because it was coaches John Harbaugh versus Jim Harbaugh.

“The timing of Super Bowl XLVIII lines up perfectly with our aggressive car and truck launch plans,” stated Chevy marketing chief Tim Mahoney.