The Chevrolet marketers are aiming to promote the Spark minicar at millennials. Chevy will be doing the same level of marketing as the launch of the 2012 Sonic. Chevrolet VP of global marketing Chris Perry said that the brand will be looking to attack new customers of the 5-door hatchback that started selling July 19th across 18 markets.
“Right now we have no plan for TV for this vehicle. That can always change,” stated Perry at a presentation. “Our history and our experience show with the Sonic that, for this younger audience, that might not be necessary.”
The Chevy Spark has the MyLink infotainment system, which has a 7-inch touch screen in the 1LT and 2LT trim level. The system allows drivers to stream music and other content in the Spark. The MyLink does not have a CD player.
The LS manual transmission version of the car sells for $12,995 and the 2LT automatic transmission starts at $16,720. This price includes shipping. GM sold around 1,460 Sparks in the U.S. as of July.
The Spark gets 32 MPG city / 32 highway. The Chevy Sonic page will now share space with the Chevy Spark Facebook page. We’ve already been putting some Spark content on there and it’s been very well received from the Sonic enthusiasts,” stated Chevrolet marketing director for small cars Cristi Landy.
The Spark will do 5K runs during the Color Run, which is a serious of running events across the nation where the participants get hit with colored corn starch.