Google Acquires Plink

Posted Apr 12, 2010

Google has acquired a mobile visual search UK startup company called Plink. Plink was founded by PhD students Mark Cummins and James Philbin. Plink’s flagship product was called PlinkArt.

PlinkArt was downloaded about 50,000 times in 6 weeks. The two founders of PlinkArt will work at Google Goggles, a visual search project.

Both of the students started Plink two years ago when they were students at the Oxford University mobile robotics and visual geometry groups. Google noticed the company when the application was at the Android Develop Challenge in December of last year. The two won $100,000 in funding.

“It picks out repeatable elements from the image you take and comes out with a statistical representation of them,” said Philbin when explaining out Plink’s technology works.