Google Inc. (NASDAQ:GOOG) has acquired Zagat, a recommendation and reviews website. The brand Zagat has started over 32 years ago by Tim and Nina Zagat.
“Zagat will be a cornerstone of our local offering?delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world,” said Google VP of Local, Maps, and Location Services Marissa Mayer.
The Zagat surveys may be one of the earliest forms of user-generated content. The company Zagat is known for developing pocket-sized guides with paragraphs that summarizes restaurants and venues. Zagat’s services will be rolled into Google search and Google Maps.