Google Acquiring Teracent For Creating Smarter Display Ads

Posted Nov 23, 2009

Google Inc. (NASDAQ:GOOG) has acquired Teracent. Teracent is a service that allows advertisers to build smarter display ads by capturing the images, colors, and text themes. Teracent can also capture the geographic location, language, and content of the website and customize banners.

Before the acquisition announcement, Teracent raised a total of $5.8 million in funding. Teracent’s technology will be rolled into a service offered by Google’s Content Network and DoubleClick. Yahoo! previously had a partnership with Teracent, but after the acquisition takes place it is assumed that the deal will be removed. Teracent is based in San Mateo, California.

“This technology can help advertisers get better results from their display ad campaigns. In turn, this enables publishers to make more money from their ad space and delivers web users better ads and more ad-funded web content,” Google VP of Product Management Neal Mohan and Google Engineering Director Joerg Heilig on the Google Blog.