Google AdSense Turns 10 Years Old, Launches Publisher Scorecard

Posted Jun 20, 2013

Google has announced that one of their flagship revenue generating services, Google AdSense has turned 10 years old.  AdSense was developed after Google acquired Santa Monica, California based Applied Semantics in 2003.  Google AdSense generated over $7 billion last year.  Over 2 million publishers use the service.

Applied Semantics’ software would determine the content and subject of a website and then match ads contextually with a group of advertisers.  That program was called Applied Semantics AdSense until Google bought Applied Semantics on April 24, 2003.  Google relaunched AdSense on June 18, 2003.  It was this service that turned Google from a search engine project to an online ad giant.

Google has announced a new feature on AdSense this week called Publisher Scorecard.  The Scorecard is found under the Home tab of your account.  Publisher Scorecard gives you a summary of how well your ad settings, webpages, and content are performing compared to other AdSense publishers.

The scorecard is organized in categories and each category is on a scale of one to five blue dots.  Items that should be fixed are flagged with a red or yellow exclamation mark.  Once it is fixed, your traffic and revenues may be fixed.