Google AdWords Uses Behavioral Targeting to Enhance Your Advertising Experience

Posted Jun 24, 2011

Google’s AdWords advertisers now have more customization options, with the ability to target ads to consumers based on their browsing activity. Google started beta testing the behavioral targeting in 2009, but is now available to all advertisers. The update also gives more options to the users, who can use Google’s Ad Preferences page to see the categories their web browsing has linked them with, and edit them or opt out of the behavioral targeting. There are more than a thousand categories in AdWords’s behavioral targeting program, which means more sales for the advertisers and more relevant ads for the consumers. [Search Engine Land]